Esquire, LL.M., President   

Steven Nerayoff has a formidable track record of creating successful companies that break new ground. These innovative entrepreneurial experiences coupled with his upbringing in a family-owned business that is one of the leading home health care companies in the Northeast, instilled in Steven a personal mission to help others through service.  Steven envisioned creating a caring company with an innovative approach to serving clients, families and professionals, a company that would be founded on his vision of a seamless delivery system. 

Freedom is one of the first and largest private comprehensive geriatric care companies in existence.  With Steven at the helm, Freedom Eldercare quickly became recognized as an industry leader.  It is the unique combination of quality home health care, geriatric care management and industry wide educational offerings that has established Freedom as the “gold standard” for elder care. 

Prior to starting Freedom Eldercare, Steven founded several leading-edge Silicon Valley technology companies: eWanted (the Internet's first reverse auction site), FleetwoodOwen (the leading entertainment memorabilia auction company), and iOffer (one of the Internet's most popular marketplaces and social network sites).  Steven also raised over $50 million for these ventures.  Steven has also practiced law at one of the nation’s leading law firms and has expertise in the areas of Elder Law, Tax & structured transactions.  He holds degrees in Accounting, Law and Tax.

Like Steven, Barbra was introduced to elder care at a young age. In fact, her mother was a pioneer in the field of long-term care, so Barbra grew up on the laps of her elderly residents. Barbra graduated from American University and received her master’s degree from Yeshiva University Wurzweiler School of Social Work. She then went on to open the first adult medical day center in the state of New Jersey.

Barbra served as the assistant executive director of a three hundred-bed long-term care facility in Northern New Jersey for over twenty years. She has also been general manager of a Marriott assisted living community, executive director of a geriatric care management firm, and an instructor at Yeshiva University Graduate School of Social Work. As a recognized expert in the field of geriatric care and services, Barbra is one of the most sought after speakers, both locally and nationally. In addition, she is a past president and founder of the New Jersey Adult Day Care Association and a member of the Board of Trustees of the Society on Aging of New Jersey.

For the past twenty years, Janet has been devoted to geriatric clients and their families. Before it was called assisted living, Janet worked as an expert in the field of congregate senior housing. She has served as the director of an experimental shared housing program and worked as a Certified Assisted Living Administrator for Marriott Senior Living. Most recently, she was a Medicare certified psychotherapist and geriatric care manager. Today, Janet is one of the most highly sought after educators in the State.  As a teacher, trainer and geriatric educator, Janet brings her diverse talents and strengths to the Freedom Eldercare team.

Gail joins the Freedom team as the Director of Clinical Services and she manages the leadership of our outstanding nursing team with unswerving dedication, grace and experience.  With over 30 years experience, she most recently served as the Director of Clinical Services at Chrill Care where she was responsible for the health, safety and well-being for over 600 clients, 300 home health aides and the clinical nursing team.  Other experiences in her expansive and passionate nursing career included staff nursing at Newark Beth Israel, health care consultancy for NJ Blue Cross/Blue Shield, benefits consultation, Medicare/Medicaid and third part payment expertise.  Many employees come with “baggage”.  We are eternally grateful that Gail’s baggage packs heavy home health care experience, compassion and commitment to the elderly and their families and respect of her colleagues. 

Though Jessica’s academic accomplishments, professional certifications and memberships are most impressive, it is her heart and soul that immediately made her a beloved and valued member of the Freedom Eldercare team. Her ability to navigate the complex landscape of geriatric care makes her a most valuable resource to families.  She offers every client compassion, warmth and professional skill in an incomparable manner. She is not only a Masters prepared social worker—she is a master social worker. Jessica started her training as a home health aide during her college years. The insights she gained along with her unique qualifications allow her to offer balance to the complexities of quality geriatric home care delivery. If one thinks they don’t need a social worker, then they haven’t met Jessica.

Candy has spent her professional and personal time devoted to enhancing the quality of live of older adults and their families.  For more than 30 years, Candy has dedicated her time to community service; providing guidance and expertise to many not for profit agencies and boards, as well as  working professionally at a variety of social service agencies whose missions involved providing care to an aging population.  Candy has served as President of the Board of Trustees of a 142 bed skilled nursing home, and as President of a Foundation which provides funds to aging programs and services in our communities. Additionally, she has been the Director of the Friend Advocate Program; a  trainer for the State of NJ Division on Aging; Planner for the Bergen County Office on Aging; Director of the Nursing Home Advocacy Program in Essex County; and Director of Harel, a living with assistance residential program.

Candy selected and trusted Freedom Eldercare with her own personal  care giving needs. She was so satisfied with the quality of care and support she received, that she decided to join our team of professionals and assist others   receive the excellent care that has come to be associated with Freedom Eldercare.