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Management Expertise & Bios
Leaders in Elder Care and Geriatric Care Management
Our senior management team possesses a collection of talent that is unmatched in the field of elder care, including geriatric care management. With an average of more than twenty years experience, these health care professionals bring to Freedom Eldercare a level of expertise that spans many elder care related professions. This includes elder law, social work, geriatric care management, long-term care, assisted living leadership, home care infusion, certified home care, psychotherapy, public policy, and program design. Many services that are now considered standard practice in elder care, including geriatric care management, were actually created by members of our highly talented senior management team.
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Grew up in Elder care |
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| Barbra S. London |
| MSW, LCSW, LNHA, Senior Vice President
Barbra was introduced to elder care at a young age. In fact, her mother was a pioneer in the field of long-term care, so Barbra grew up on the laps of her elderly residents. Barbra graduated from American University and received her master’s degree from Yeshiva University Wurzweiler School of Social Work. She then went on to open the first adult medical day center in the state of New Jersey.
Barbra served as the assistant executive director of a three hundred-bed long-term care facility in Northern New Jersey for over twenty years. She has also been general manager of a Marriott assisted living community, executive director of a geriatric care management firm, and an instructor at Yeshiva University Graduate School of Social Work. As a recognized expert in the field of geriatric care and services, Barbra is one of the most sought after speakers, both locally and nationally. In addition, she is a past president and founder of the New Jersey Adult Day Care Association and a member of the Board of Trustees of the Society on Aging of New Jersey. |
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A Dose of Compassion and Humor |
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| Elizabeth Moss |
RN, BSN, Director of Clinical Services
For over twenty-five years, Liz has been treating patients and families with trademark compassion and humor. Before coming to Freedom Eldercare, Liz was the Regional Director of Wellness Services for Sunrise Assisted Living, with responsibility of a nursing staff in the dozens and over 1,000 clients. She was also Director of Nursing at Stonebridge at Montgomery, a CCRC managed by Presbyterian Homes and Services in Skillman, NJ, as well as a key member of the Visiting Nurse Association of Northern New Jersey as a field nurse and Manager of their Affiliated Health Services. Liz is particularly proud of her accomplishment in developing a health outreach program for homeless persons in Wichita, Kansas, through Episcopal Social Services. |
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Teacher, Trainer, Senior Health Care Educator |
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| Janet Pincu |
| MSW, LCSW, CALA, Senior Director of Client Services
For the past twenty years, Janet has been devoted to geriatric clients and their families. Before it was called assisted living, Janet worked as an expert in the field of congregate senior housing. She has served as the director of an experimental shared housing program and worked as a Certified Assisted Living Administrator for Marriott Senior Living. Most recently, she was a Medicare certified psychotherapist and geriatric care manager. Today, Janet is one of the most highly sought after educators in the State. As a teacher, trainer and geriatric educator, Janet brings her diverse talents and strengths to the Freedom Eldercare team. |
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Poised Under Pressure |
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| Rosa Borrego |
| Client Services Manager
Rosa brings over 10 years of experience in virtually every aspect of home care management. One of her core strengths is to manage a team of employees numbering in the hundreds, which requires a bright mind and poise under pressure. Rosa uses her calm, efficient, clever, and creative manner to manage a team to coordinate client care and home health care personnel—doing what ever it takes and doing it with a smile. |
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Welcomes With Open Arms |
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| Gail Naletko |
| RN, Clinical Management
Gail joins the Freedom team as the Director of Clinical Services and she manages the leadership of our outstanding nursing team with unswerving dedication, grace and experience. With over 30 years experience, she most recently served as the Director of Clinical Services at Chrill Care where she was responsible for the health, safety and well-being for over 600 clients, 300 home health aides and the clinical nursing team. Other experiences in her expansive and passionate nursing career included staff nursing at Newark Beth Israel, health care consultancy for NJ Blue Cross/Blue Shield, benefits consultation, Medicare/Medicaid and third part payment expertise. Many employees come with “baggage”. We are eternally grateful that Gail’s baggage packs heavy home health care experience, compassion and commitment to the elderly and their families and respect of her colleagues. |
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Incomparable Compassion, Warmth and Skill |
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| Jessica Moore |
| MSW, Hartford Geriatric Fellow, Director of Care Services
Though Jessica’s academic accomplishments, professional certifications and memberships are most impressive, it is her heart and soul that immediately made her a beloved and valued member of the Freedom Eldercare team. Her ability to navigate the complex landscape of geriatric care makes her a most valuable resource to caregivers, clients, and families. Among her many roles is recruitment for the very best caregivers and oversight of all aspects of client care and services. Not only is she a Masters prepared social worker—she is a geriatric specialist and caregiver liaison. Jessica started her training as a home health aide during her college years. Now with 10 years of dedicated geriatric care service, her unique qualifications make her an intricate part of quality geriatric home care delivery.
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A Sweet Tooth for Care |
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| Candy Blau |
| M.A. Gerontology, Client Relations Liaison
Candy has spent her professional and personal time devoted to enhancing the quality of live of older adults and their families. For more than 30 years, Candy has dedicated her time to community service; providing guidance and expertise to many not for profit agencies and boards, as well as working professionally at a variety of social service agencies whose missions involved providing care to an aging population. Candy has served as President of the Board of Trustees of a 142 bed skilled nursing home, and as President of a Foundation which provides funds to aging programs and services in our communities. Additionally, she has been the Director of the Friend Advocate Program; a trainer for the State of NJ Division on Aging; Planner for the Bergen County Office on Aging; Director of the Nursing Home Advocacy Program in Essex County; and Director of Harel, a living with assistance residential program.
Candy selected and trusted Freedom Eldercare with her own personal care giving needs. She was so satisfied with the quality of care and support she received, that she decided to join our team of professionals and assist others receive the excellent care that has come to be associated with Freedom Eldercare. |
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A Dynamic Approach to Care |
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| Lois Young |
MPH, RN, Director, Freedom University
After a start in operating room and pediatric neurosurgery, Lois Young found what she really wanted to do: Home Care. Progressively working as staff nurse, supervisor, instructor and administrator, she has worked in public, voluntary and hospital-based agencies. Her many roles and responsibilities Included a stint with a national nursing organization. It was there that she served as a consultant to agencies and worked on the initial concept of accreditation which is currently known as CHAP. In a career that has taken her from Philadelphia to Denver to north Jersey to New York City to Hackensack, we are grateful she landed at Freedom as the Director/Instructor of Freedom University and the Coordinator of our Performance Improvement Program. |
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